![]() ![]() ![]() “And why were independent sellers able to grow so much faster than Amazon’s own highly organized first-party sales organization? There isn’t one answer, but we do know one extremely important part of the answer: We helped independent sellers compete against our first-party business by investing in and offering them the very best selling tools we could imagine and build.” We may still find ourselves dealing with digital platforms that have become so dominant that they’re effectively private regulators, with the power to set the rules for markets that depend on those platforms. “Why did independent sellers do so much better selling on Amazon than they did on eBay?” Bezos wrote in his 2019 shareholder letter. The share of physical gross merchandise sales on Amazon by third-party sellers was 58% as of 2018. and abroad have questioned Amazon’s potential conflict of interest as both a marketplace operator and first-party retailer.Īmazon CEO Jeff Bezos has pointed to the growth of third-party sales on Amazon as evidence that the company is operating a fair marketplace. An Amazon lawyer told Congress last year, “We don’t use individual seller data directly to compete with them.” However, the newspaper’s investigation revealed ways that even aggregated data could provide insights into top-selling third-party products in many instances. Scrutiny of Amazon’s treatment of third-party sellers has escalated after a WSJ investigation, published in April, found that Amazon employees used seller data when considering new private-label products. (GeekWire File Photo / Kevin Lisota)Įuropean regulators are set to file antitrust charges against Amazon over the alleged use of third-party seller data to compete with retailers on its e-commerce platform, the Wall Street Journal reports, citing unnamed people familiar with the case. Amazon CEO Jeff Bezos has pointed to the strength of third-party sales on as evidence that the company is operating a fair platform. ![]()
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